Reigniting a cultural icon with a 100-year heritage

Georg Jensen

Charged with transforming Georg Jensen’s offer to maintain relevance in a contemporary market, we developed a product design and communications strategy that evolved the brand for a new audience.

We refreshed Georg Jensen's products across all five product categories: jewelry, watches, living, holiday, and silverware. We worked to discover new market opportunities, new materials, and move into a position to execute. Our creative approach humanized their products, contextualizing Georg Jensen within the luxury lifestyle world, while reviving the spirit of their legacy and century-old archive with bold new work in silver and stainless steel. We helped define new spaces, identify new opportunities, and assemble new design teams to compete in various new markets.

No items found.