Devine Redesign

Larca srl

Larca commissioned Todd Bracher Studio to reimagine the rosary. It’s difficult to think of an object more sacred, traditional, and historically consistent than the rosary. The rosary is fraught with meaning: it’s a holy icon and a symbol of devotion and the divine. But at its core, the 800-year-old rosary is a utilitarian object—it’s a prayer counter.

We stripped away everything extraneous to that central utility, revealing its most essential form. Thread is made with only one piece of thread, and the “beads” are made from knots. With no adornment, indeed with almost no physical form at all, the user can focus completely on the pure act of prayer.

Project Details

Scope

Design Advisory

Contemporization of Offering

Creative Direction

Product Design

Concept Design

Launch Support

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Metrics

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